Remember the phrase "I've fallen, and I can't get up!"? Now do you recall what product it was originally used to sell? Did you know that the old computer game Sopwith was a multiplayer game used to showcase a networking program? This is Breakaway Advertisement, when a slogan, phrase, mascot, or showcase becomes more famous or even outlasts the product it was created for. Compare with All There Is to Know About "The Crying Game".