The American Yo-Yo Association or AYYA is a membership organization that promotes all forms of yo-yo activity in the USA. It sanctions contests, sponsors a web site and Yo-Yo Hall of Fame, and publishes a printable online newsletter. Anyone can become a member of the AYYA. The mission statement of the AYYA is as follows: The AYYA has a board of directors that is elected by the membership and which meets annually just prior to the American Nationals Yo-Yo Contest in Chico, California.