Continuing the series' trend of inanimate objects imbued with personalities, Reverend Meat is a Bub's Burger Boy statuette who begins speaking to Johnny after his rebirth. He represents the desire for instant gratification and physical sensation, and encourages Johnny to give into his every urge and desire without thinking. This perspective stands in stark contrast with Nny's decision, post-death, to "cleanse" himself of all emotion and desire; Johnny dislikes and argues with Reverend Meat, and tends to ignore him in favor of Mr. Samsa the cockroach.