Katchor embodies his love of the fading small-business community of New York City in the title character, a small businessman who wanders the streets taking pictures and being sidetracked into surreal escapades. Strips often depict Knipl's chance encounters with obscure, marginal businesses (e.g. a company that distributes newspaper weights to newsstands), eccentric hobbyists, and enigmatic details of the urban landscape. There is rarely continuity between the strips, and Knipl is the only recurring character. The word knipl means roughly "nest egg" in Yiddish.