Liberty Promotions, Inc. is one of the largest die cast toy car customizing companies and is based out of Lewisville, TX. It was founded in 1993 as a producer of promotional items; Liberty's production of die cast cars started in 1997. While most of its products Hot Wheels brand cars, it has utilized other brands of die-cast occasionally including Johnny Lightning, Racing Champions, Fleer, Ertl, Motor Max, as well as their house brand. Consumer products include collector pieces sold directly to collectors through the website, collector pieces created for die-cast clubs or events, and business premiums. Liberty Promotions is most known for its high frequency use of the VW Drag Bus and highly detailed graphics, as well as creative and often cutting edge artwork.