Then GM forced it to commit incest with Opel, a company based in filthy Germany, where funny sausages are also made which turned it into a boring car company forced to make Opel's boring products. Vauxhall's motto is "Be proud of who you are". This is clearly to try and make their main customer base, the chav, feel proud of their Vauxhall. Of course, the sub-motto should be: "But not of your Vauxhall" Vauxhalls are advertised by Lenny Henry using the tag line "everything's shit apart from the price" Vauxhall is so shite that UK police forces use them constantly.