Eliot Arnold is a marketing maven responsible for several innovations in new media and consumer packaging. His great-grandfather was Albert Isaac Beach the former mayor of Kansas City. Arnold's father, Wood Arnold II, developed the Coolwhip container, the Folger's Coffee lid and the Dannon Yogurt container. Arnold was the production mind and inventor behind the first Nike DVD-ROM, designed and built for the Michael Jordan brand. He has also worked on several new media projects for MTV, Warner Brothers and Disney.