Episodes generally centered on the ghostly con-man Beetlejuice, his best (and only true) friend Lydia, and their adventures together in both the Neitherworld and the "real world", a fictional New England town called Peaceful Pines ("Winter River" in the film). As in the film, Lydia could summon Beetlejuice out of the Neitherworld (or go there herself) by calling his name three times, sometimes as part of a set chant: "Though I know I should be wary, Still I venture someplace scary; Ghostly hauntings I turn loose ... Beetlejuice, Beetlejuice, Beetlejuice!"