"Modern skepticism," according to Michael Shermer, editor of the scientific skepticism quarterly Skeptic, "is embodied in the scientific method, that involves gathering data to formulate and test naturalistic explanations for natural phenomena. A claim becomes factual when it is confirmed to such an extent it would be reasonable to offer temporary agreement." Terms such as "deny global warming" and "climate change denial" have been used since 2000 to describe business opposition to the current scientific consensus. Organizations such as the Global Climate Coalition, according to a leaked 1991 "strategy memo," set out not to gather data and test explanations, but to influence public perception of climate change science and "reposition global warming as theory rather than fact." The strategy
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