Scrumpy in full Maori (te kehukatiki-mana ao scrumpitipu) or kiwi slang (scrump) refers to a variety of cider produced by the Maori abundant in New Zealand. It is stronger and more flavoursome than most and comes in a tasteful plastic bottle the colour of pounamu (greenstone or jade). These 1.25 litre bottles are status symbols in New Zealand society with a large collection ensuring the continuation of your genetic line.