Tom Kaliske is an American Businessman. He is very famed as being the Sega of America CEO for most of the 90's(1990-1999), His aggressive marketing decisions during his time at Sega, such as price drops, attacking Nintendo, and the famous "Sega Scream" TV campaign, are often cited as key elements in the success of the Sega Genesis and Sega Saturn, he was one of the indirect responsible of the creation of Sonic as Sega Official Mascot and direct Rival of Nintendo's Mario.