Naomi Lay, born in Cornwall, was a contestant on Series Three of The Apprentice. She was fired in week ten after poor product selection, and Lord Alan Sugar feeling that of the three (that were in the firing line) of them, she had the least to offer. This decision is frequently branded as unfair, and also that on the basis of that task that Simon Ambrose should have been fired (Lord Alan Sugar agrees that on the basis of that task, it was unfair, but also that over the ten weeks, Naomi had not impressed Lord Alan Sugar in the slightest, and that Naomi was "incredibly lucky" to have advanced so far into the competition without being fired.