The What NOW Caper is a sixty-minute pseudo-documentary produced and sold by NOW Comics in 1989 showing how comic books are made. It is not a straight documentary as there is storyline involving private investigator Mel Mudd and his search for the missing NOW Comics characters. This "movie" was released on VHS and Betmax home video exclusively by NOW (it was not sold in stores) for the price of $29.95. Advertisements were published in all of NOW's comics at the time, and it was promoted as starring some of the NOW Comics characters, such as The Real Ghostbusters. The advertisements never specified what exactly was in the film or how the characters were involved (they "appeared" though the brief use of clips from their television series).