The Muppet Show pitch reel is a 25-minute commercial produced in 1975 to help Jim Henson sell The Muppet Show to CBS. The reel was intended to show CBS executives the some of the Muppets' strongest performances, spotlight the versatility of the Muppets and convey Henson's unique brand of humor. The reel even mentions many of the network executives who would be watching it by name. The framing sequences with Kermit, written by Jim Henson and George Schlatter, were filmed at Bevington Stage in Los Angeles on August 31, 1975.