The magazine Weekly Shōnen Jump, known as a shōnen manga anthology published by Shueisha, is also the center of the company's branding of its main manga products due to the popularity and recognition of the series and characters published in it. Although the manga are published both in the main magazine as well as in the Jump Comics line, they also are republished in various other editions such as kazenbans and "Remixes" of the original work, usually publishing series older or previously established series. Other usage of the Jump brand in Japan include stores selling items from their manga series, drama CDs and even a festival showing off the people and products behind the WSJ manga.