The television and radio stations were located on St. Louis Street in downtown Mobile until around 1980, when they were relocated to an area near the Bel Air Mall, which Giddens also had a hand in developing. The television station operates on the bottom floor and the radio stations operate on the second and third floors of the building. The station debuted a new slogan in July 2004: News 5, Coverage You Can Count On, in conjunction with WKRG's 50th year in broadcasting.