Its main target audience is kids, however its not mutually exclusive to kids and is one of those shows that adults can watch together... ...At my class we sang a round of 'F is for Friends' and i'm in sixth form ALSO SPONGEBOB CAN HAVE MANY DIFFERENT WAYS OF SHOWING WHAT THE MORALS ARE IN THE SHOWS.......BUT I WOULD HIGHLY TELL YOU THAT SPONGEBOB IS A SAFE, LEARNING, EDUCATIONAL, FUNNY TIME FOR KIDS AT ALL AGES