Konami is a mix of KONata and kagAMI; characters from Lucky Star. It's been said in past Slice of Lifes, tsukkomi/boke combinations are a natural hit.... well with Lucky Star, this was a massive hit, and in the age of yuri fanboys, resulting in a massive boon of popularity. In the past this would be the end of it. But KyoAni, looking for a way to boost ratings (due to a overdone faithfulness to the manga for the first episode or so), saw this and captialized on it.... and on that day... It'd be a great day for Konami fans for they'd be getting more screen time than ever.