Open Innovation Service Providers (OISP) approach problem solving by using the internet to tap into communication flow within and between virtual technical communities. In general, the OISP mindset is that innovation comes from where you least expect it; so you must look everywhere for it. Problems are often solved at the margins of disciplines. This means that someone from an unrelated field may have a novel approach to solving the problem, which is unbiased and unconventional but very applicable.