This article has multiple issues. It is systematically biased, synthesized and POV, and against the principle that Wikipedia is not a dictionary. Systemic bias: The title, the lead (unsourced and pov) and the entire concept on which the article is based is problematic. It is written with regard to the dubious social constructs relating to a particular society. The article states "Many non-Western cultures have informal words which refer to white Westerners." There is no clear definition of either 'Western world' or 'white' used across societies. 'Western' can mean any country from Latin America to South Africa or even Japan, South Korea and Singapore. 'White' is used to describe people of very different skin color; e.g. in Central Africa it is used to describe lightet skinned black or brow