The Roxy Theatre (sometimes just The Roxy) is a famous nightclub on the Sunset Strip in West Hollywood, California. It was founded in the early 1970s by Elmer Valentine and Mario Maglieri, who later brought in partner and manager Lou Adler, in a building previously occupied by a strip club owned by Jerry Lewis. (Adler was actually responsible for bringing the stage play Rocky Horror Show to the United States, and it opened its first American run at The Roxy Theatre in 1974, before it was made into the movie Rocky Horror Picture Show the next year.)