Mattel Leverages Its Rich Portfolio Of Properties To Drive Global Consumer Products Initiatives In 2011 & Beyond Today at the 2011 Las Vegas Licensing International Expo, Mattel, Inc. showcased its powerful portfolio of iconic, evergreen brands and successful properties. As Mattel sets out to create the future of play by being everywhere kids are today, licensing is a key tent pole of this vision. APPAREL & ACCESSORIES PARTY PLANNING/ GIFTING TOYS OUTDOOR PLAY/SPORTING GOODS