Multilingual packaging is essentially the standard way Transformers toys are available in other countries outside the United States. Rather than producing packaging sporting texts in a single language for different countries, Hasbro saves money by putting texts in several different languages on the same packaging, which will then be released in all the target markets. (There are a few exceptions, such as places like Australia, New Zealand, Hong Kong, Malaysia, Singapore or the Philippines, which traditionally get their toys in the same packaging that is available in the United States.)