Microsoft Press is the publishing arm of Microsoft, usually releasing books dealing with various current Microsoft technologies. Microsoft Press' first introduced books were The Apple Macintosh Book by Cary Lu and Exploring the IBM PC by Peter Norton in 1984 at the West Coast Computer Faire. The publisher has gone on to release books by other recognizable authors such as Charles Petzold, Steve McConnell, Mark Russinovich and Jeffrey Richter. Microsoft Press distributes its titles through O'Reilly Media.