Nova Scotia was already home to the Mi'kmaq people when French colonists established Port Royal, Nova Scotia, the first permanent European settlement in North America north of Florida in 1605. Almost one hundred and fifty years later, the first English and German settlers arrived with the founding of Halifax (1749). The first Scottish migration was on the Hector (1773) and then the first Black migration happened after the American Revolution (1783). Despite the diversity of the cultural heritage of Nova Scotia, much of the twentieth-century tourism efforts focused primarily on all things Scottish. Many recent tourism efforts embrace and showcase Nova Scotia's diversity.