Nickelodeon (often shortened to Nick, and originally called Pinwheel) is an American basic cable and satellite television networkthat is owned by the Viacom Media Networks division of Viacom. Most of its programming is aimed at children and adolescents ages 8–16, while its weekday morning edutainment programs are targeted at younger children ages 2–8. The channel's programming consists of original first-run television series, along with occasional broadcasts of theatrically-released and original made-for-cable movies and select other third-party programming. Its programming runs from Sunday through Wednesdays, and Fridays from 7:00 a.m. to 9:00 p.m., Thursdays from 7:00 a.m. to 8:00 p.m., and Saturdays from 7:00 a.m. to 10:00 p.m. (Eastern and Pacific Time).