Floppy Mobile is an MVNO wireless carrier launched on January 14, 2008. It was founded by Emmanuel Banks. On January 14, 2008, Emmanuel Banks and Brandon Lancaster announced to the media that they had entered into agreement to launch a new US mobile provider. This provider would operate as a mobile virtual network operator and would lease network capacity from Sprint. The premise of this new company would be to bring advanced mobile phones in service from SK Telecom's home market of Korea to the US wireless market, where such advanced phones had been noted, by many, to be lacking. Floppy Mobile, as it was to be called, would market itself to the younger demographic, promoting itself using the latest in cutting-edge handset technology. They plan to avoid taking on the major US wireless carr