Ujiyasu Hōjō is the third head of the Hōjō family, and Ujimasa Hōjō and Kagetora Uesugi's biological father. Known as the "Lion of Sagami", he was revered as a fearsome warrior and a cunning man. He was said to have matched Shingen and Nobunaga's level of intelligence. He is famous for his strategies that defeated Shingen and Kenshin. One of his daughters is known as Lady Hayakawa. His Nobunaga's Ambition counterpart is seventeenth place in Gamecity's character popularity ranking for 2015.