The 2010 Outback Bowl was the 24th edition of the college football bowl game, and was played at Raymond James Stadium in Tampa, Florida. The game started at 11 AM US EST on Friday, January 1, 2010. The game was telecast on ESPN and matched Auburn University against Northwestern University. The game drew 5.69 million viewers (up 30% from the previous year), making it the 7th highest viewing on cable television for the week.