Although it is consistently one of the most watched sports television events in the United States, television broadcasters have often attempted to counterprogram against the Super Bowl by intentionally running new original programming against the game, often during its halftime break. Recurring Super Bowl counters have included Animal Planet's annual Puppy Bowl, a special featuring dogs playing in a model football stadium, and the Lingerie Bowl, a series of pay-per-view broadcasts of all-female football games played in lingerie—