Guilds (sometimes mistaken for Clans, especially when talking about zOMG!) are a means for Gaians to get together in a private place, away from outsiders, to do their own business. Most Guilds are for just talking, spam, making gold, etc.; however there are guilds specifically for people 18+ of age, people of certain races, roleplay, speakers of specific languages, fan clubs, and many other groups. However, the fact that Guilds take a lot of Gold and time to maintain and the fact that many die out quickly has been a small concern.