Chrysler UK was the British division of the American car-maker Chrysler. It was founded in 1970 when the Chrysler-owned Rootes Group was renamed to reflect its ownership by Chrysler. The initial British Chrysler range consisted of Rootes developed Hillman, Sunbeam and Humber vehicles. The first British Chrysler to wear a Chrysler badge was the 1975 Alpine, and a year later the remaining Hillman range was rebadged as Chryslers, while Chrysler's French range retained the Simca badge. The French version of the Chrysler Alpine was the Simca 1307/1308.