SHOWstudio released the following statement about the project: "Fashion is very good at providing its own fashion’s-eye view of proceedings, but what is it like being at the very eye of that fashion storm, the undeniable focus of the world’s attention? Few creatives are as well-placed as Lady Gaga to explore those ideas, as her inimitable and unique contribution to our Fashion Body proves. Christopher Isherwood’s maxim ‘I am a Camera’ has seldom had such eloquent aesthetic expression as this film devised in collaboration with Nick Knight and Ruth Hogben – in creating a film to represent the left eye, Lady Gaga chose not to document the eye, but offer us a glimpse from within, a cinematic snapshot that unquestionably offers her own point of view on – and of – our modern culture of celebrity