The Arukotch focuses mainly on Arukotchi, a shy girl who's waiting for a proposal from a boy. Arukotchi will walk around the screen and automatically count the player's steps. The more steps counted, the more healthy she will become. While walking, Arukotchi can meet many different types of Tamagotchi boys, known as the Gotchi Boys. The boy she meets can give her items to get her attention, such as a love letter or a ring. Once Arukotchi accepts the item, the Gotchi boy will give her his picture. Arukotchi can collect up to 15 pictures total. She can also find items to make herself more attractive while walking, such as make-up or a mobile phone to call Gotchi Boys with.