Jet Rockit is an Urb residing in Urbzville's district, Gasoline Row. He is a street racer who likes to customize bikes, which are stated to be just beyond legal limits. During the opening sequence in the console version he appears to be somewhat antagonistic, but in the game the protagonist is given a mission to mug Jet by Luke Laruffle's request. He likes 'Speed, speed, and more speed', Ego boosts, and Flammable hair spray. He dislikes Molasses, Dial-up internet connectivity, Moose and elk