The series is co-produced with Sesame Workshop and the Rafi Peer Cultural Centre. It is funded by the United States Agency for International Development (USAID). USAID would have fund 72 half-hour episodes over four seasons. Of the episodes, 52 were to be dubbed for broadcast on regional television channels throughout the country, in Sindhi, Punjabi, Balochi, and Pashto. Some content will be broadcast on the radio; this program will also directly target mothers. Previously the country aired Bert and Ernie's Great Adventures on Turner Entertainment Network Asia.