Franco Baldwin is a fictional character on ABC daytime soap opera General Hospital. He is the son of attorney, Scott Baldwin and super villain, Heather Webber. The character was originated by actor James Franco starting November 19, 2009 and was listed as a special guest star before the opening credits. James Franco was last seen as "Franco" on January 13, 2012. Roger Howarth has portrayed the character since May 13, 2013, the character's identity having been revealed on May 29.