Acclaim Games, based in Beverly Hills, California, is a private online video game company that offers free MMORPGs on its website upon registration. The company was founded in 2006 and is the successor of Acclaim Entertainment in terms of brand name. After Acclaim Entertainment filed for bankruptcy, former Activision CEO Howard Marks purchased the "Acclaim" name in September 2004 for a reported $100,000. He, along with Neil Malhotra, created a new company, naming it "Acclaim Games" and taking a totally different direction from the previous company.