The music video for "Rude Boy" was directed by Melina Matsoukas, who also directed the video for Rihanna's previous single, "Hard", and was shot in January 2010 in Hollywood, Los Angeles, California. All of the video relied heavily on the use of greenscreen, and contained strong references to critically acclaimed famous artists, including Andy Warhol, Keith Haring and Jean-Michel Basquiat. In an interview with Carson Daly on his radio show, Amp Radio, Rihanna described the video as "completely different from any other video" she had done before and "pretty freakin' cool", as well as explaining its artistic qualities, saying "A lot of my videos are really dark and edgy and tough. 'Rude Boy' is more playing along the lines from my roots. We used a lot of color, but also the costumes were ver