Staz Charlie Blood is the main protagonist of the series, Blood Lad. He is the boss of the Eastern district of Demon World, terrifying to others and supposed to be an elite vampire that drinks blood. But in reality, he is just a normal vampire otaku who is obsessed with everything from the Human World, but mostly Japan. Staz is from a "high-breed" of vampires, however, he is reluctant to associate himself with them since he ran away from home. He is an extremely powerful vampire, but his powers are limited due to a binding spell placed upon him by his older brother when he was young. He is desperate to bring the once-human Yanagi Fuyumi back to life.