The USA’s dominance in all aspects of economics, culture and politics is a thing of the past and as a result the notion of a unified ‘West’ has also fallen on hard times without the centre of gravity as provided by the USA in the 20th and early 21st centuries. It is not that the USA has declined – with a population of more than half a billion and the lasting legacy of a disproportionately large economy and military it is certainly not to be written off. In particular, its corporations are well-adapted to competition in the globalized economy, enabling the USA to punch above its weight in terms of economic output. Instead, the rest of the world has caught up with China superseding the US’s GDP in the early 2030s and India doing likewise in 2074. This has only been exaggerated by the increas