Kristin Luck is an American businesswoman. She is company president of Decipher, a marketing research services provider. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.