Hatchet House was created as a testing ground for underground artists, to see how the Juggalos react to them. The label may produce any genre of music. Successful artists on Hatchet House may eventually be signed to Psychopathic Records themselves. At the 2007 Gathering of the Juggalos, Insane Clown Posse released the names of the artists signed to the Hatchet House label: Tali Demon, DJ Clay, and Motown Rage.