The promo begins with the 1972 "This is the place to be" promo. Towards the end of the clip, the music ceases abruptly and the lights go out. The culprit was then shown to be the text. The "Come this September, This is the Place to Be" sound then plays, resuming the promo. As the promo resumes the lyrics change (such as "This is The Place to Be" which is changed to "Seven's the Place to Be"). Finally as the music stops, the TV7 logo shows up, as the audience applauses.