Sierra Goodwin was an aspiring young model in New York, employed by fashion figure Teddy Farrow and a "friend" of the murder victim Jenna McBoyd. After Jenna was murdered, she took her place as the new face of Teddy's next campaign, which made ​​her a suspect in the murder. She was later found to have been slipping Jenna drugs in order to sabotage her and help her own career.