The article begins by showing the "Rocket Escalator", the iconic staircase that travels up through the centre of Segaworld. Matters turn to Sonic the Hedgehog, who pops up throughout the facility's numerous "zones". These themes are explored in a separate table, detailing what each floor has to offer. The feature move on to the "hi-tech" nature of the building, which contains large dodgem cars, simulator rides and virtual reality. After the average amount of time likely to be spent there is revealed, a box is displayed that gives further facts and figures about Segaworld.