The new concept was to create a web based entertainment magazine, but instead of writing articles, he would provide video reviews of events, restaurants, night clubs and other places people enjoyed going in their free time. To make this venture a reality, he asked Dan Welsh (DJ Dan), a person he met while visiting Mugs N Jugs in Clearwater. Dan was doing a karaoke show at Mugs, and they started talking. After everything was said and done, Dan became the Face of FYI Tampa Bay, and Ronnie provided all of the technical and editing functions, web development and of course, held the camera.