The Ventrue Prince of Los Angeles' Camarilla kindred, and therefore the leader of the 'new kids in town'. LaCroix is a classic Ventrue: A domineering, manipulative politician with entitlement issues and a taste for Realpolitik. It soon becomes obvious that he is on very sandy ground concerning both the Anarch and his own Camarilla "underlings", with nobody really respecting him at all. After condemning the main character's Sire to death in the opening cutscene for breaking the second tradition, he is forced to leave the PC alive when it's obvious he's got a PR nightmare on his hands. He's also made an alliance with the Kuei-jin in order to eliminate the Anarchs in Los Angeles, and plans to open the Ankaran Sarcophagus to diablerise the Elder sleeping within.