Wearing a fedora and sunglasses, and carrying a briefcase, Snoopy is first seen as the World Famous Agent in a strip in which Tapioca Pudding, who aspires to license her name on every product, tells Charlie Brown that she has has found an agent. The agent gave her a business card from "Ace Licensing." The following day, the World Famous Agent informs Tapioca that he has arranged a personal appearance for her at the Opening Ceremonies for the Summer Olympics in Los Angeles.