The Beef 'O' Brady's Bowl (formerly the St. Petersburg Bowl) is an NCAA-sanctioned post-season college football bowl game that has been played annually at Tropicana Field in St. Petersburg, Florida, since 2008. It was first played known as the magicJack St. Petersburg Bowl, after corporate sponsor magicJack. When Beef O'Brady's became the sponsor in 2009, the official name was changed to the St. Petersburg Bowl Presented by Beef 'O' Brady's. The bowl game features teams from the Big East Conference and Conference USA, unless one of the conferences does not have enough bowl eligible teams, in which case the MAC or Sun Belt Conference are eligible to send a team.